Our ambition has always been to create a magazine which integrates Fashion, Beauty,
Design and Culture, to imbue you with a sense of anticipation. Where the visual dynamic is as much about the imperfections, as the symmetry, of Beauty.

The aesthetic which we espouse discourages the dependency on Photoshop,
and the glib conventions of so many ‘Glossies’.

And if we can develop the critical qualities of photography, illustration and writing,
we will hopefully produce a magazine which is not only textured, ironical and emotive,
but which ‘breathes’.